During this trip to the states I've been eating some great yogurt and for some reason, something on one maker's package struck me as interesting. The label says "Fruit on the Bottom." So, why is that interesting? Well, when I thought about it, I figured they had taken something that some - if not many - people would complain about (the fruit sinking to the bottom of the yogurt) and tuned that into a positive selling point. I.E., a marketing point. It just got me to thinking - if you have a product, or a service, and some may think of some part of it as "negative" maybe you can find a way to turn that into a "positive" by actually accentuating it.
As we wind up this trip, we took a stroll around the neighborhood where we rented an apartment for the last few days. We are very close to the Castro area. The Castro is known as the primary gay area in San Francisco, but as we have discovered, there are many little restaurants and shops in the area that are pretty interesting. For example, Starbelly where we had lunch with friends Michael & Sonie (thanks for lunch you two!) is a great place. They have a long communal counter that is made from a salvaged bowling alley lane and their soups, sandwiches, and pizzas make a great lunch. They have a patio out back for al fresco dining if you want. And, of course, they are open for dinner too.
Walking around the neighborhood we admired the architecture of the area, which like much of San Francisco, has some very interesting places to see, such as the Clarke Mansion on the corner of Douglass and Caselli.
We'll finish the trip off tonight with another of our favorite places, Delfina, for some of their excellent pizza. I've always just got to go to Delfina when I get back to SF.
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