Friend and Digital Design, Branding, and Strategy Guru, Lance Shields will be in Tokyo in late July. Lance will hold a luncheon seminar for ACCJ members and guests, but he is also open to some private - or other public - "showings" if anyone is interested.
Contact Lance at: [email protected]
Information as follows:
Speaker Lance Shields
Company: Ideas in Digital
Speech Title: How Global Brands Can Be Winners in the Japanese Web Event
Description: A big challenge for global companies in launching their websites and online services in Japan is how to design both a user experience and online brand that truly resonates with Japanese users. Lance will walk you through a recent case study of an innovative global brand that he is currently helping launch in Japan. He will start by explaining the steps of defining business requirements, process flow, site map, and wireframes – specifically for Japanese user needs. Next, he will explain how brands can be best adapted online for the Japanese market. Lance will wrap up by sharing how his firm iiD uses interactive prototypes and user testing to identify optimal design approaches before getting into costly development based on untested assumptions.